You Don’t Need a Brand, You Need a Voice

If you’re an artist, you’ve probably felt this pressure to “brand yourself.” Like your Instagram grid has to be perfectly curated. Like you need a logo, a mission, a color palette.

But here’s the thing:
A brand without a voice is just packaging. And packaging doesn’t make work that lasts.

What people actually connect to — what they remember — is tone. Personality. A sense of something real behind the work. That’s your voice.

And your voice doesn’t have to be consistent. It doesn’t need a pitch deck. It just needs to be yours.

Speak how you speak. Make what you make. Let it change. Let it contradict itself. If it’s honest, it’s strong.

That’s the kind of creative identity I care about — not clean branding, but something built from the inside out.

If your art feels a bit all over the place right now, that’s okay. Maybe your voice is just still unfolding.